Let’s Get Excited
About Growth!

Driving progress—with clarity, energy, and execution.

Build Momentum from the Inside Out.

Whether you're running a business, building a team, or navigating your next chapter, it’s easy to get stuck in the weeds and lose momentum. Through one-on-one coaching, I help you reconnect with your vision, uncover what’s holding you back, and create the clarity, energy, and strategy needed to move forward. Together, we’ll shift mindset, spark action, and build the foundation for sustainable growth—on your terms.

You May Be Ready for help If You:

  • Feel Stuck
  • Lack Motivation
  • Have Self Doubt
  • Dread Fire Drills
  • Don’t See Results
  • Feel Overwhelmed
  • Feel Stuck
  • Lack Motivation
  • Have Self Doubt
  • Dread Fire Drills
  • Don’t See Results
  • Feel Overwhelmed

Benefits of collaborating with me:

  • Clarity on your short and long-term business goals

  • Renewed enthusiasm about your work

  • Motivation to get things done and reach your goals

  • A well-defined action plan to help you accomplish tasks 

  • An accountability partner to keep you on track

  • A dependable advisor to support you every step of the way

  • Greater control over your time, energy, and business as a whole.  

  • Better positioning for engaging potential customers

About Joanna

I’m Joanna Katz, a strategist, coach, and growth advisor who’s passionate about helping people and businesses move forward—with clarity, confidence, and energy. I am truly passionate about entrepreneurship and love serving as the quarterback to brave business owners—helping them successfully navigate transformation, overcome chaos, and build something they’re proud of.

With 20+ years of experience in marketing strategy and business consulting, I’ve worked with clients across industries—B2B SaaS, startups, nonprofits, entertainment, health & wellness, insurance, and beyond—to increase revenue, improve systems, and drive real results. Whether I’m serving as a fractional CMO or coaching a founder through a breakthrough moment, my work is about creating movement: in mindset, in execution, and in outcomes.

As I have nearly completed my certification program with iPEC (Institute for Professional Excellence in Coaching), I’ve deepened my ability to help individuals lead more consciously and effectively. My coaching draws on iPEC’s Core Energy Coaching™ methodology, which focuses on raising self-awareness, shifting internal blocks, and helping people lead with greater purpose and resilience. It’s a powerful complement to my strategic work, and gives my clients an edge—whether they’re scaling a business or stepping into new leadership.

At the heart of everything I do is a belief that growth isn’t just a business goal—it’s a personal one too. And when you align both, incredible things happen.

📌 MBA – USC Marshall School of Business
📌 BA – UC Santa Barbara
📌 iPEC Certified Coach-in-Training
📌 Based in Los Angeles where I thrive hikes and ocean air

More Success.

More Sales. More Time.

Whether you are struggling to take your business to the next level or have a business idea and are hesitant to jump in, I’m here to work with you step-by-step. You deserve a thriving business that provides you with time, freedom, and financial stability. However, achieving this requires change, awareness, and solid follow-through.  

Consider me your personal advisory board and mentor. My mission is to assist you in realizing your vision and help your business thrive. I offer a framework that provides the necessary support to accomplish your work and drive sales.

Take it from them…

  • "Her enthusiasm is infectious"

    Joanna mitigated my fear and overwhelm, and did it by providing actionable steps and an overarching plan to follow month after month. It is like working with a close friend whose counsel I cherish from the moment we first connected. I am so grateful for her patience and creative thinking and recommend her wholeheartedly to companies small and big.

    Stephanie Gisondi | Founder Composed Co.

  • “Joanna ignites passion and motivates”

    Working with Joanna was a dream come true! The support she provided helped me develop my go-to-market strategy as well as a well-organized, user-friendly site that conveys my message clearly. Joanna’s ability to develop creative ideas while staying focused on the goal was impressive. I highly recommend Joanna for any business!

    Saralyn Isrow | Life Coach

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